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Google Made 3,200 Changes Last Year. Did They All Matter?
Google recently said that they made over 3,200 changes to their search algorithm last year. To give you a little bit of perspective, James Harden
Did Google Just Reclassify NoFollow Links as Sorta-Follow Links?
Any time Google changes anything from their end, there is an expected amount of subsequent freaking out and overreacting from the SEO community. We’re an
Are User Reviews Overrated?
Is there a disconnect between how important restaurant owners think their online reviews are, compared to how important customers feel those reviews are? A restaurant
What Did Google’s July Deadline For Mobile-First Indexing Really Mean
We’re still hearing a bit of confusion about what exactly happened to Google’s ranking algo on July 1st, so let us clear the air. Here’s
Sidewalk Labs’ Vision of Toronto: Dream City or Sci-Fi Nightmare?
Sidewalk Labs was asked to create a vision for a 12ish acre piece of criminally underused land on Toronto’s waterfront. What they came back with
Add TF-IDF to Your SEO Research Before Your Competition Discovers it
No, we’re not about to tell you to completely scrap your keyword research. But, we are going to advise you to add a few columns
Backlinks Can Be Your Propellor or Your Anchor
Your website is a boat floating in the ocean. Now, picture your site’s backlinks as either a propellor or an anchor. Good links are a
Why SEO Experts and UX Experts Need to Be BFF
In theory, the relationship between a UX expert and an SEO expert should be a contentious tug-of-war. You might imagine the two of them looking
9 Website Redesign Mistakes That Kill Your Website’s SEO
A web redesign can either boost your SEO… or erase all the traction you’ve earned so far. The choice is yours. You may opt to