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SEO Copywriting

Every piece of content on your website counts. With our SEO copywriting services, we help you create landing pages that will land you on the first page of Google.

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The rule of thumb when it comes to SEO is that content is king — and that means that every piece of content on your site matters. SEOToronto provides professional SEO copywriting services to make sure that every piece of content on your site is perfectly optimized. We are committed to making sure that your business is the first people see on the Google results page.

While SEO blogging is a great way to consistently provide new and timely content on your website, effective landing pages are a great way to target those main keywords you want to rank for and provide essential information to convert leads.

When you enlist the help of our professional SEO copywriting services, our SEO managers and content specialists work together to create optimized content that is informative, resourceful, and ranking high on Google.

SEO Web Copy & Content Writing Services

We audit your website to identify how the current content on your website can be updated, and what new pages you can benefit from. If you are offering a new service or product, we can develop the new page from the ground up.

Between our copywriting and web design services, we can both write and develop brand new optimized pages for your website — we like to think of ourselves as a one-stop-shop.

When it comes to SEO copywriting and content creation, there are various types of pages that we can write to help you take your rankings to the next level ( i.e., page one of Google.)

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Home Pages

Your home page is the most important page on your website. It’s the page you want your leads to land on to convert and take action. This is why our content specialists work with our designers to update your homepage with optimized content that will help you rank and convert leads.

Our copywriting services also include creating interlinking strategies to ensure that all of your supplementary pages support the efforts of your killer optimized home page.

Services Pages

Your website is meant to showcase all the things you do as a company. It’s essential for your business to have service pages with thoughtfully written, optimized content that provides leads with all the information they need to know about your service. When someone comes to your site, you want them to know how you work, why they need you, and how they can get in touch with you!

Location Pages

If your company operates or serves various locations, we will help you identify and capitalize on geo-targeted keywords so that people in those locations can find you! Our content specialists have ample experience creating individual unique location pages that rank for those much-desired geo-targeted keywords.

FAQ Pages

FAQ pages are essential for the credibility of your website, ranking for some essential keywords, and landing in the highly coveted featured snippets. We create well-researched FAQ pages that are informative and well optimized for the search engines.

Professional SEO Copywriting

We provide professional SEO copywriting services by taking into consideration the most important factors in creating a landing page that dominates the Google results page.

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Keyword Research

We provide extensive keyword research services to identify the keywords you already rank for, and the keywords you should be (and will be) ranking for. Through our keyword research, we also identify long-tail keywords that help identify essential topics that should be covered on your site. Our content specialists are able to use this keyword research to create high ranking landing pages.

Keyword Density

We know that quality, optimized content is not about stuffing in those keywords — it’s about getting the right balance of keywords that integrates naturally into your content. Our content specialists work with keyword density in mind to create balanced, optimized content that reads naturally and isn’t stuffed or forced.

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Competitor Analysis

We do competitor analysis to see which competitors are ranking for your desired keywords, and what other keywords your competitors are ranking for. In doing this, we also develop insights based on your competitor’s keyword density and word count. We use these insights to develop a strong content strategy which typically includes updating your landing pages or make new ones.

Headers

As part of our SEO copywriting resources, we make sure that your page is properly written and formatted with optimized headers. The title of your page plays an essential role in how it ranks, so we make sure every header and section on your page is properly labelled.

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Interlinking

When we create optimized content for your landing pages, we also establish an interlinking strategy to ensure that every page is linking out to the other related, important pages on your website.

Professional SEO Copywriting

We provide professional SEO copywriting services by taking into consideration the most important factors in creating a landing page that dominates the Google results page.

Keyword Research

We provide extensive keyword research services to identify the keywords you already rank for, and the keywords you should be (and will be) ranking for. Through our keyword research, we also identify long-tail keywords that help identify essential topics that should be covered on your site. Our content specialists are able to use this keyword research to create high ranking landing pages.

Keyword Density

We know that quality, optimized content is not about stuffing in those keywords — it’s about getting the right balance of keywords that integrates naturally into your content. Our content specialists work with keyword density in mind to create balanced, optimized content that reads naturally and isn’t stuffed or forced.

Competitor Analysis

We do competitor analysis to see which competitors are ranking for your desired keywords, and what other keywords your competitors are ranking for. In doing this, we also develop insights based on your competitor’s keyword density and word count. We use these insights to develop a strong content strategy which typically includes updating your landing pages or make new ones.

Headers

As part of our SEO copywriting resources, we make sure that your page is properly written and formatted with optimized headers. The title of your page plays an essential role in how it ranks, so we make sure every header and section on your page is properly labelled.

Interlinking

When we create optimized content for your landing pages, we also establish an interlinking strategy to ensure that every page is linking out to the other related, important pages on your website.

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What SEO Content Can Do For You

Rank for keywords

Each and every landing page has a different target, which is why our content specialists optimize each of your pages based on a set of related keywords.

Cohesive navigation

By having landing pages like a well thought out home page, services pages, and location pages, people can easily navigate your website to obtain the specific information they need. With internal links, people can go from one page to another, increasing their time spent on your site. This will help you both boost those rankings and convert those leads.

Inform

It is key to have separate pages not only to target various keywords but to ensure that your site has all the information a lead needs to take action. Whether they require your contact information for a specific location or want to enlist your help with a specific service, it’s important to have well optimized and formatted pages where a lead can find this information.

Frequently Asked Questions About Content Creation​

You need SEO copywriting to ensure that every piece of content on your site is thoughtful, intentional, and well optimized for the search engines — and that’s exactly what we do. We write content that makes you easy to find on Google and makes it easy for leads to find the information they need to convert.

If you already have some existing copy on your website, we can optimize it for SEO by updating the keyword density, adding additional content, establishing an interlinking strategy, and more. When we optimize SEO copy, we look at the keyword density of competing pages, backlinks (links to and from the page), length, formatting, and visual aspects.

We typically suggest that landing page content should be roughly 1500 words, but we base our specific recommendations on the word counts of the pages currently ranking for your targeted keywords.

You can consult our pricing page for details about our fees and pricing for our SEO copywriting services.

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