What’s holding your website back from Google domination? When you audit your website, you get to see what you are doing well, where you can improve, and what to fix for an easy win.
To make sure your website is properly optimized, you need to assess every inch of your website. At SEO Toronto, we perform SEO audits in order to optimize your website based on our findings.
Everything on your website counts towards ranking on Google, so our SEO specialists take every factor into consideration when we perform an SEO audit and optimize your website.
We optimize your website for both on-page and off-page SEO because some of the most important things about your website you can’t even see!
When you enlist the help of our SEO services, one of the first things we do is perform an audit. We want to make sure we know your website inside and out.
We audit your website to identify your backlinks, assess your content, measure how your website is running, and how it is currently ranking on search engines.
An essential part of a technical SEO audit is a website crawl. We use the best SEO software to crawl your website. This allows us to identify and assess how Google has indexed your content.
When we crawl your website, we look for:
An essential part of a technical SEO audit is a website crawl. We use the best SEO software to crawl your website. This allows us to identify and assess how Google has indexed your content.
When we crawl your website, we look for:
We crawl your site using the best SEO software. After utilizing software to identify any areas for improvement, we also do a manual audit by going through all of your pages. By individually going through each page on your website, we are able to better understand how your site works, the content that you have, the content you are missing, and more.
When we perform this audit, we are able to read these pages based on how Google will read them. These issues can greatly impact your website’s ability to rank, but with our help, they can easily be fixed. The hardest part is identifying these problems. When we audit your website we don’t only identify these problems — we pose solutions.
After we perform our audit, we are able to pinpoint what you are already doing well and where there is room for improvement. After we identify what needs fixing, with your approval, we fix it!
We crawl your site using the best SEO software. After utilizing software to identify any areas for improvement, we also do a manual audit by going through all of your pages. By individually going through each page on your website, we are able to better understand how your site works, the content that you have, the content you are missing, and more.
When we perform this audit, we are able to read these pages based on how Google will read them. These issues can greatly impact your website’s ability to rank, but with our help, they can easily be fixed. The hardest part is identifying these problems. When we audit your website we don’t only identify these problems — we pose solutions.
After we perform our audit, we are able to pinpoint what you are already doing well and where there is room for improvement. After we identify what needs fixing, with your approval, we fix it!
We make sure to audit the on-page (or off-site) aspects of your website. On-page or off-site optimization refers to anything on your website or in the backend of your website that may be impacting its ability (or inability) to rank.
Content is king, which is why we audit all content on your website. The fact of the matter is that every word on your website counts, and after your audit, we are able to provide you with solutions as to how to make it count to your benefit.
We review all the content on your website, including your home page and landing pages. We also address your blog content (if you have any), but our blog audit is another step entirely. When we review your website copywriting, we look at:
When we audit every blog on your website — if you have a blog — we consider all of the above factors. In addition, when we audit your blogs, we specifically consider:
Metadata plays an essential role in on-page SEO. When we audit your website, we look to see if every page on your website has metadata — a title tag, and a meta description — and if it is properly optimized.
Title Tag:
How the title of your page appears on Google’s results page.
Meta Description:
The description under the title that provides further context for the title and summarizes what the page is about. This will typically have a call to action and encourage searchers to click the link.
Metadata helps give Google the context of a given page. It can improve a page’s click-through rate and is one of the most important areas to be integrating your target keywords.
We don’t outsource any of our on-page optimization efforts as each and every one of our title tags and meta descriptions are written by one of our specialists in house. We write our title tags and meta descriptions specifically based on our thorough keyword research. We optimize your metadata for the keywords that have been approved by you personally.
Assessing your site speed is an essential part of our technical SEO audit because, if you have poor load speed, that doesn’t mean great things for how users interact with your website.
Google rewards websites that people like visiting. We offer site speed optimization services to help you update your site and get it loading faster for improved functionality and rankings.
Off-page SEO refers to any SEO efforts that occur off of your website, but still directly impact your rankings. There are various off-page factors that we will take into consideration when performing an audit to optimize your website
We audit and assess your backlinks to optimize your off-page SEO. The most prevalent off-site SEO factors that impact your rankings are the external websites that direct to your site. We assess where these links are, and if any need to be disavowed (i.e., removed). Backlinks are typically disavowed if they are doing more harm than good for your website.
Based on our backlink analysis, we are able to establish a strong link building strategy to help you improve the quality of links that are directing to your website.
Is your business featured on any business directories that are linking back to your website? Business directories help to confirm your business information to Google and act as helpful backlinks.
As part of our local SEO efforts, we source various business directories to place citations that link back to your website. This shows Google that sites are linking back to you, and also help to verify your business information.
An SEO audit is an audit that considers both the on-page and off-page factors that contribute to how your website ranks and is read by Google.
No two websites are the same. The length of time it will take us to do an SEO audit will depend on your volume of backlinks, and the size of your website (i.e., how much content and how many pages it has).
An SEO audit is important because it allows you to identify any factors that impact how your website is running and how it is being read by Google. By doing an audit, we are able to pinpoint your areas for improvement and create an SEO campaign that provides your site with the solutions it needs to succeed.
On-page SEO refers to the factors on a page or website that directly relates to its ranking. These factors include:
Off-page or off-site SEO refers to ranking factors that contribute to your website, but don’t directly live on your site. This mainly refers to the backlinks of your websites; the pages that are linking back to your website whether it be a piece of content, a business directory, or a forum post.
On-page optimization is important because it is what Google reads when it crawls a given page of your website. It is what helps Google to understand your page and identify who to serve it to. Optimizing your on-page SEO for the right keywords can make a world of a difference when it comes to how you rank on Google.
Technical SEO refers to the back end elements of a website that impact how it runs, how it is crawled, and how it’s indexed. When we do a technical SEO audit we lookout for dead links, site speed, security, structured data, sitemaps, and robot txt as well as other factors.
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