Site Speed Optimization

Don’t let slow site speed slow down your chances of ranking on the first page of Google. Site speed optimization can be the edge your website needs to dominate the search engines.

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Back in 2010, Google announced that site speed was an essential ranking factor — and we’ve been perfecting how to optimize your website for site speed ever since.

The chances are, you don’t even realize how your site speed is impacting your Google rankings. SEO Toronto provides site speed optimization services to ensure that your site speed is where it needs to be to ensure positive user experience and a better experience with Google.

When people visit your website and then exit due to poor site speed, your rankings will be punished for your site’s high bounce rate. When users spend time on your site, Google rewards you —and it does the opposite if it notices people are quickly visiting your site and then exiting because your site is slow and not giving users what they need.

With our help, you can optimize your website’s site speed for improved rankings, and all-around better functionality.

Professional Site Speed Optimization Services

Our SEO and web development specialists work together to ensure that your entire website is SEO optimized. While content is king when it comes to SEO, user experience is also sufficiently important. Our site speed optimization services will make sure that your websites UX and optimized content are on par so that you can dominate the search engines.

Image of a phone with a bar and needle to illustrate page speed test

Page Speed Test

We test your website’s site speed by using a few different tools:

Page Speed Insights: We use Page Speed Insights to determine how your page loads on desktop and mobile

Pingdom: We use Pingdom to compare your site speed to others, and determine site speed based on location.

GTMetrix.com: Our web developers use GTMetrix to test page speed and provide relevant insights on the website issues impacting your site’s speed and how to fix them. 

After we test your site speed and identify the problems, we are able to assess how it can be fixed. With our help, we will get your site speed optimized in no time.

Caching

Caching plays an essential role in your site speed as it improves loading times and puts less pressure on your site surfer. The way caching works is that a browser remembers certain information when a visitor returns to a site so that it has to load less when the visitor returns.

Fortunately, there are various caching plugins available for WordPress sites that we are proficient with and can help set up for you. These plugins allow your site to cache more information so that it loads more easily when visited.

Image of multiple web pages stacked to illustrate caching
Image of a phone with a bar and needle to illustrate page speed test

Page Speed Test

We test your website’s site speed by using a few different tools:

Page Speed Insights: We use Page Speed Insights to determine how your page loads on desktop and mobile

Pingdom: We use Pingdom to compare your site speed to others, and determine site speed based on location.

GTMetrix.com: Our web developers use GTMetrix to test page speed and provide relevant insights on the website issues impacting your site’s speed and how to fix them. 

After we test your site speed and identify the problems, we are able to assess how it can be fixed. With our help, we will get your site speed optimized in no time.

Image of multiple web pages stacked to illustrate caching

Caching

Caching plays an essential role in your site speed as it improves loading times and puts less pressure on your site surfer. The way caching works is that a browser remembers certain information when a visitor returns to a site so that it has to load less when the visitor returns.

Fortunately, there are various caching plugins available for WordPress sites that we are proficient with and can help set up for you. These plugins allow your site to cache more information so that it loads more easily when visited.

Image of lines split up with circles to illustrate redirects

Redirects

If one URL redirects to another URL, it takes time to register. This means that the more redirects your site has, the longer it takes to run. We can help you clean up your 301 redirects to ensure that all of your website’s URLs are sending people to the right pages without interfering with its site speed.

Hosting

The cheap hosting plans from less than stellar servers can definitely be attractive — but you will pay in the long run. We assess your hosting and work with you to ensure your site is running on a hosting server that is efficient and helps your rankings and doesn’t hinder them.

Image of lines split up with circles to illustrate redirects

Redirects

If one URL redirects to another URL, it takes time to register. This means that the more redirects your site has, the longer it takes to run. We can help you clean up your 301 redirects to ensure that all of your website’s URLs are sending people to the right pages without interfering with its site speed.

Hosting

The cheap hosting plans from less than stellar servers can definitely be attractive — but you will pay in the long run. We assess your hosting and work with you to ensure your site is running on a hosting server that is efficient and helps your rankings and doesn’t hinder them.

Image of a web page with a 3D box image in the middle

Images

If you have large images on your site that aren’t optimized for site speed, chances are your site will run a lot slower than you (and Google) would like. We will assess your images to ensure that they are properly sized and optimized for site speed.

Plugins

The thing about WordPress plugins is that there are so many, and they are very easy to install — but that doesn’t mean you should install them all. If your website is bogged down with a high volume of plugins, you probably have poor site speed. We work with you to clean up your plugins and ensure you only have plugins that improve the functionality and ranking of your site.

While adding plugins can certainly boost the functionality of your website, it can sometimes come at a cost as websites often become bloated with too much or unnecessary code.

Image of a web page with a 3D box image in the middle

Images

If you have large images on your site that aren’t optimized for site speed, chances are your site will run a lot slower than you (and Google) would like. We will assess your images to ensure that they are properly sized and optimized for site speed.

Plugins

The thing about WordPress plugins is that there are so many, and they are very easy to install — but that doesn’t mean you should install them all. If your website is bogged down with a high volume of plugins, you probably have poor site speed. We work with you to clean up your plugins and ensure you only have plugins that improve the functionality and ranking of your site.

While adding plugins can certainly boost the functionality of your website, it can sometimes come at a cost as websites often become bloated with too much or unnecessary code.

Image of a cloud with three lines each going to a separate page to illustrate a content delivery network (CDN)

Content Delivery Networks (CDN)

Content distribution networks (CDN), or content delivery networks, refers to servers that distribute how content is delivered by your website by utilizing various servers in different locations. The way this works is that data centers at different locations save copies of your site to deliver them more quickly to local visitors accessing your site.

HTML & CSS

Sometimes plugins come with a lot of unnecessary code that gets integrated into the backend of your website. We clean up plugins to also ensure that the coding of your website isn’t bloated and impacting the overall speed of your site. It is common for poorly coded plugins to slow down a website’s site speed, and by extension, its rankings.

Image of a browser window with the code sign in it to illustrate HTML & CSS
Image of a cloud with three lines each going to a separate page to illustrate a content delivery network (CDN)

Content Delivery Networks (CDN)

Content distribution networks (CDN), or content delivery networks, refers to servers that distribute how content is delivered by your website by utilizing various servers in different locations. The way this works is that data centers at different locations save copies of your site to deliver them more quickly to local visitors accessing your site.

Image of a browser window with the code sign in it to illustrate HTML & CSS

HTML & CSS

Sometimes plugins come with a lot of unnecessary code that gets integrated into the backend of your website. We clean up plugins to also ensure that the coding of your website isn’t bloated and impacting the overall speed of your site. It is common for poorly coded plugins to slow down a website’s site speed, and by extension, its rankings.

Your Site Speed Matters

If your Google rankings matter to you, your site speed should too — because your site speed means a lot to Google.

Google cares how user-friendly your website is and, if it takes too long to load, your site will be penalized. Your consumers, on the other hand, can easily be deterred by long loading times. 

We offer site speed optimization services because we know what optimized site speed can do for your website, its users, and its rankings.

UX & UI

Your user interface has everything to do with user experience, and user experience has everything to do with SEO. According to Think with Google, over half of your website visitors will leave your page if it takes longer than three seconds for a page to load.

Crawling

Your site speed impacts how long it takes for Google to crawl and index your website and its content. The longer this takes for Google, the less likely the search engine is to rank your content. We can help you optimize your spite speed so that Google can crawl and index your content easily and reward you with better rankings.

Conversions

The leads that visit your site are a lot less likely to convert when your site takes forever to load. According to Unbounce, almost 70% of consumers are influenced by speed when it comes time to make a purchase.

Frequently Asked Questions About Site Speed Optimization

Site speed refers to how long it takes your page to load and direct from one page to the next.

Website speed is important because it impacts the functionality and usability of your site, bounce rates, lead conversions, and how Google crawls and indexes your website.

Site speed affects your SEO in a couple of different ways. For one, If your site loads fast, people are more likely to click around and visit different pages. If it loads slowly, however, visitors won’t spend as long on it. This bounce rate can impact how Google views your website.

Additionally, site speed impacts how long it takes Google to crawl and index your pages, which also impacts your rankings.

We optimize your site speed by addressing the factors that may be contributing to longer loading times such as plugins, caching, images, redirects, and other errors.

The site speed on any given page is impacted by hosting, servers, and the volume and type of content on a page. What may be considered good site speed for a content-heavy page with images and videos, may not be considered good for a home page with fewer assets. Load time will also be impacted by whether the page is loading on desktop or mobile. 

All this said, SEMRush suggests that a good goal is to serve your customers with a page load time of 2 seconds. At the end of the day, every page will be different. Regardless, we work with you to optimize your site speed to be the best it can be. 

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